Trois Rivières is a distillery located in the commune of Sainte-Luce, in the district that shares its name, about 5 km from the town center. The estate spans approximately 600 hectares, including 120 hectares where sugarcane is cultivated in rotation with cattle farming. However, the distillery has not been active since 2003. The brand is now managed by the La Mauny distillery in Rivière-Pilote. A windmill is said to have once stood on the Trois Rivières site.
Trois Rivières white agricultural rum is available in 50°, 55°, and 62° proofs. These rums carry the Appellation d’Origine Contrôlée (A.O.C.) designation.
The Habitation Trois Rivières, also known as Habitation Grand Céron, was once the property of Nicolas Fouquet (1615–1680), Superintendent of Finances for the Kingdom and protégé of Cardinal Mazarin. Before his downfall and imprisonment by order of Louis XIV, Fouquet had built a sugar refinery on the site, along with an annexed distillery—remnants of which still exist today.
It was during the 19th century that the Céron estate was relocated to its current site.
Visitors can choose between a free self-guided tour and a paid guided tour that includes a tasting. There is also a boutique where guests can purchase branded items such as glassware sets, rum gift boxes, and other Trois Rivières merchandise.